YouTube founded by Jawed Karim, Chad Hurley, and Steve Chen in 2005 is one of the Best Influencer Marketing platforms of the world today with 5 billion visitors per day. YouTube is currently owned by Goggle and almost 1,300,000,000. 300 hours of video are uploaded to YouTube every minute. Now you can understand that is a huge number, YouTube was initially started with the idea of video sharing platform, but now it has proved itself as a game-changer for Google as YouTube generate 6% of Google’s ad sales and Google’s annual revenue generated from YouTube is $4,000,000,000. YouTube is the world’s 2nd most visited website today. Almost all of us today spend time on youtube, it has contents and videos about almost every topic and issues, youtube is used by people of all age group for watching the news, study materials or videos, entertainment, lifestyle, beauty tips, shopping, food, cooking, etc. Nowadays youtube has also became famous among the general public for publishing their lifestyle blogs, you just need to have a good smartphone and capture day to day work or your lifestyle and publish it, if people get connected so you can earn money it is that simple.
Top Countries for YouTube usage
You can learn almost anything using YouTube videos today, people upload a series of tutorials and you just need to watch them in your free or desired time and learn, hassle-free learning anytime. Now that is what we call as digitization in this information age. Youtube provides you with the facility of following your favorite You Tubers to get updates about their recent posts. Today even you tubers became celebrity on gaining popularity. Bhuwan Bam (BB ki Vines), Amit Bhadana, Nisha Madhulika, Sandeep Maheshwari, Asish Chanchalani, Sanam are some of the Top YouTube Influencers of India.
Largest YouTube Audience Channels
Some of the reason that supports why youtube is the Best Influencer Marketing Platforms for Brands-
Ever-Increasing Audience
Youtube users or we can say the audience is ever-increasing from the day it started till today. It has also become the 2nd most visited website in the world. People are getting more connected to youtube day by day, may it be for watching or publishing videos. Youtube is also a promising source of revenue for Google today.
Easy Target Audience
Reaching the relevant audience is the most tedious task in the marketing strategies of the company. There are several factors that need to be taken care of such as demographics, location, interest, etc. These factors play a major role in determining the appropriateness of the target audience. Now the recent trend of Influencer Marketing has made the task easier. Brands now get in touch Influencers and things get sorted, they deliver the message or ads of brands among the target audience.
In-depth Analysis and Updates
According to Best Influencer Marketing Agencies, YouTube provides essential native insights of community or followers that help brands in developing their business and improving their graph of business. Getting insights such as age, location, gender, interest, etc. of your tubers follower helps in developing an effective marketing strategy for a brand. As insights help you to find out your relevant audience and target them easily. Other than that nowadays developers are also encouraging marketing campaigns through youtube adding new tools and updating some application features.
Digital Marketing is at its peak in the market today and youtube has its place at the top. In research, it is proved that the agencies that using influencer marketing through youtube has gained massive popularity in a short period in comparison to others. Experts claim that videos posted in youtube get 13% more user engagement in comparison with other platforms.
Thus, YouTube can truly help brands to drive effective campaigns or considerable gain in a number of audiences. But just driving campaigns are not enough it equally important to reach the target audience effectively. Connecting with best influencer endorsement agencies can be a wise task for brands in order to fetch the maximum benefit out of it. Cause that Youtube remains at the top of the influencer marketing platforms for brands is that youtube is used by almost everybody who has a smartphone today.
For Making a Successful Influencer Marketing Strategy –
Set Your Goal
You need to set your goal first like what you want, increasing brand awareness, increasing traffic or promoting product trial, etc.
Define Target and Find the Target Audience
Find out your target audience using your tube’s analysis data.
Create Content
Create effective content for your campaign that can attract your target audience effectively for you.
And now connect with your desired or pre-selected influencers and you are ready to rock.
