Have you observed the incredible impact of lifestyle influencers on Indian social media platforms? These social media icons captivate users’ attention with enchanting, inspiring, and visually delightful content. From showcasing their stylish outfits of the day (OOTDs) to offering self-care advice, displaying home decor inspirations, and presenting wanderlust-worthy travel destinations, they bring an Instagram-worthy experience to their followers. They establish a relatable and approachable image by sharing glimpses of their own lives. Unsurprisingly, brands have recognized them as ideal marketing collaborators in India for Instagram Influencer Marketing.
Are you in need of some inspiration for embracing a healthy lifestyle? Or perhaps you represent a brand searching for a large audience that is interested in lifestyle influencers? In this blog, we will explore the most prominent lifestyle influencers on Instagram! These individuals possess not only a remarkable knack for capturing captivating visuals, but they also possess the expertise to merge fashion and functionality, crafting chic and comfortable ensembles that promote your overall well-being.
So, without further ado, let’s delve into the profiles of these inspiring lifestyle influencers. And if you do not find your favorite influencer in this list, please leave a comment below!
Who are lifestyle influencers?
Lifestyle influencer offers their online audience an exclusive glimpse into their day-to-day existence. While anyone can assume the role of a lifestyle influencer, the most impressive posts often revolve around relatable or aspirational content that resonates with others and can be integrated into their own lives. This diverse range of content may encompass vlogs, motivational posts, life hacks, vacation recommendations, or anything else that aligns with their distinctive lifestyle. This makes them an ideal fit for Instagram Influencer Marketing campaigns.
Kritika Khurana: 1.7 M (thatbohogirl)
Kritika Khurana, a prominent Indian lifestyle influencer, has garnered an impressive following of 1.7 million on Instagram. Her journey commenced in 2014 as a makeup artist, and since then, she has collaborated with renowned beauty industry giants such as L’Oréal, Maybelline, and NARS Cosmetics. Kritika embarked on her blogging venture with her acclaimed platform, ‘That Boho Girl.’
She is widely recognized for her expertise in styling, particularly in Indian and fusion fashion. As a lifestyle, fashion, and beauty influencer on Instagram, her distinctive sense of style, remarkable makeup skills, and infectious charisma have contributed to her winning the prestigious title of Cosmopolitan Lifestyle Influencer of the Year 2020. Kritika stands tall as one of the prominent Indian Instagram influencers in 2023, with a massive following, particularly among students and college-goers.
Ranjit Sundara Murthy: 1.2 M (Ranjitsundaramurthy)
Meet Ranjit Sundara Murthy, one of the notable male lifestyle influencers on Instagram. With a dedicated following of 1.2 million fans, he has made a name for himself through his captivating fashion and car-related content. Ranjit’s love for luxury car brands like Mercedes Benz and Rolls Royce is evident in his posts, showcasing his admiration for these exquisite vehicles.
Unafraid to share his lifestyle, Ranjit’s feed blends professional portraits, motivational quotes, and impeccably styled outfits. What sets him apart are his visually stunning video posts. One video featuring his Ferrari 458 Spyder in Bengaluru could easily pass as a Hollywood production with breathtaking drone shots and a cinematic finale that breaks the fourth wall. His collection of professionally shot, slow-motion footage featuring exotic cars and his square-jawed charm is a treat for car enthusiasts.
Engagement is a key aspect of Ranjit’s online presence. Each of his posts receives hundreds of comments and many likes, making him a great fit for Instagram Influencer Marketing. His photo captions often invite opinions or witty captions from his audience, and he skillfully utilizes hashtags to enhance his reach. Going above and beyond, he has even allowed his fans to experience the thrill of driving his cars on a test track, fostering a strong connection with his followers.
Meghna Kaur: 1.1 M (Shetroublemaker)
Meghna Kaur, also known as ‘SheTroubleMaker,’ is a famous content creator specializing in lifestyle, travel, and fashion. With a staggering one million followers on Instagram and 134K subscribers on YouTube, she has established herself as a prominent influencer. Meghna’s remarkable accomplishments include being honored with the esteemed Cosmopolitan Lifestyle Influencer of the Year 20-21.
In 2015, she ventured into YouTube, captivating audiences with engaging vlogs and swiftly gaining a massive following. Her Instagram feed exudes aesthetic appeal and positivity, showcasing her infectious smile.
As a passionate lifestyle influencer, Meghna has explored captivating destinations such as Maldives, Bali, Turkey, Taiwan, Goa, Bangkok, Phuket, Dubai, Sydney, Prague, and many more. Her incredible journey has adorned her with the distinction of gracing the covers of various renowned magazines like FitLook, Peacock, India Voyage, Wed Look, and Social Ketchup. Apart from Instagram Influencer Marketing campaigns for brands, She has also been featured in esteemed publications such as Grazia and La Belle.
Radhika Seth: 1 M (Radhikasethh)
Radhika’s passion lies in fashion and lifestyle, making her an ideal collaboration choice. Radhika has partnered with renowned brands like Colgate, One Plus, Myntra, Sugarbear Hair, and Foreo on her Instagram account. Her pictures exude an undeniable chic and alluring charm. With a current follower count of 1M on Instagram, Radhika consistently mesmerizes her audience with her impeccably stylish and stunning appearances.
Despite initially harboring dreams of becoming an actress, Radhika faced initial skepticism due to being a complete outsider in the industry with no contacts. However, her captivating Instagram portfolio helped her carve her path and set a new standard. Radhika emphasizes maintaining a healthy physique and actively participates in daily workout sessions. She has even dedicated a highlight section on her profile, #DoItLikeRad, to inspire and motivate her fans.
Aashna Shroff: 968K (aashnashroff)
Meet Aashna Shroff, an influential figure on Instagram who has actively participated in Instagram Influencer Marketing campaigns. She is an Indian fashion and lifestyle influencer with an impressive following of over 1.6 million on Instagram. Her journey commenced in 2009 as a fashion blogger, and since then, she has collaborated with renowned brands such as Nike, Canon, and L’Oréal.
Aashna has graced numerous commercials and music videos, showcasing her versatile talent. Recently, she captivated audiences with her performance in a short film titled “The End,” where she portrayed a woman grappling with the loss of her husband. The film received critical acclaim and garnered several prestigious awards. Aashna shines as an emerging luminary in the Indian influencer industry, and we eagerly anticipate her future endeavors.
Sejal Kumar : 846K (Sejalkumar1195)
Sejal Kumar, a former student of SRCC Delhi and now notable alumni embarked on her YouTube journey in 2014 with her first video shot in Turkey. Opting to forego college placements, she chose social media as her full-time profession. Starting with creating videos for fun, Sejal eventually showcased her singing, dancing, acting, and fashion & lifestyle content. Sejal initially gained popularity by sharing budget-friendly looks, making fashion relatable and accessible for everyone. Going further with her style, she even launched her own clothing line with Stalk Buy Love, a remarkable achievement for someone outside the fashion industry.
This versatile star boasts a massive following across all her social media platforms, establishing her influence in the digital realm. As an ambassador, she addresses issues such as sex, equality, women’s hygiene, mental health, and more. Sejal fearlessly speaks out on subjects that are often overlooked, both online and offline. Her remarkable contributions have earned her several accolades, including the Best Vlog Award 2018 in the Cosmopolitan India Blogger Awards, Best Lifestyle Blogger in the Cosmopolitan India Blogger Awards 2019, Best Youth Influencer Award by Women of Steel Summit and Awards, Fashion Account of the Year 2018 Award by Instagram, Exhibit Magazine Award of Top 5000 Influencers 2019, and Instagrammer of the Year for Fashion 2019.
Siddharth Batra: 273K (siddhart93batra)
Some individuals are worth talking about regardless of the occasion, and Siddharth Batra, a social media star, is definitely one of them. He has gained popularity for his unique and bold fashion choices, always pushing the boundaries and embracing experimentation. Taking a glimpse into Siddharth’s past, we discover that he completed his graduation and embarked on a career as a freelancer in Mensxp, where he served as a Style Editor.
His #GuyBeauty series on Instagram has taken the social media world by storm, breaking stereotypes and advocating for men to normalize makeup, body hair, and skincare. Through his content, Siddharth Batra actively promotes beauty as an activity that transcends gender boundaries. He challenges the notion that makeup is solely reserved for women and encourages men to embrace it as a form of self-care.
Siddharth’s unconventional approach to makeup showcases his masculinity and inspires his followers to embrace their true selves without fear of judgment. His talks are truly inspiring, paving the way for a more inclusive concept of beauty and promoting metrosexuality. He empowers men to view basic beauty products as personal care and self-expression tools. Siddharth Batra is a trailblazer who encourages others to break free from societal norms and embrace their authentic personalities.
Rizwan Bachav : 129K (Rizwanbachav)
Rizwan Bachav, the Instagram influencer, has gained widespread recognition for living a life many can only dream of. Not only is he a successful banking professional, but he is also an award-winning marathoner and influencer. He has been honored with Parcos Influencer of the Year and Exhibit’s Luxury Influencer of the Year. Rizwan’s content showcases his impeccable sense of style, adorned with luxurious accessories and his Lamborghini, alongside captivating marathon recaps and glimpses of his travels abroad.
His collaborations for Instagram Influencer Marketing with renowned brands such as Campari, Dior, Rolex, and more further solidify his influence in the industry. His deep enthusiasm for luxury watches, cars, fragrances, and sneakers is evident in his frequent discussions on his blog. Be sure to check out his videos for insightful product reviews!
Final words
The Indian market is witnessing a growing inclination towards healthy lifestyle brands, evident through their interest in natural products and services. Most people firmly believe that a good lifestyle is key to happiness and contentment. In line with these values, Indian social media platforms have played a significant role in propelling the popularity of lifestyle influencers.
Lifestyle influencers have emerged as the perfect ambassadors for brands, as they provide authentic, original, creative, and engaging content. Their ability to establish deep connections with the Indian market stems from their genuine portrayal of living their best lives. Their success and accomplishments inspire others, who eagerly seek insights into their journeys and the secrets behind their achievements. Followers constantly look to them for recommendations, reviews, and personal experiences, valuing their opinions and seeking guidance from these influential figures.
As a result, lifestyle influencers have become influential trendsetters and trusted sources of information. They bridge the gap between brands and consumers, promoting products and services through genuine and relatable content. Their impact on the Indian market is profound, shaping consumer preferences and driving the popularity of healthy lifestyle choices.
These were the top lifestyle Instagram influencers you should know to stay at the top of your influencer marketing game. Need help? Get in touch with the best influencer marketing agency today! We help brands reach the ideal audiences and customers online by using popular influencers on platforms like Instagram, Facebook, and LinkedIn.
Socio Influencer is known for creating successful and insightful influencer marketing campaigns. We put a lot of effort into researching and developing ideas for each campaign. We help brands reach the ideal audiences and customers online by using popular influencers on platforms like Instagram, Facebook, LinkedIn, and more. Get in touch with us today!
