Top 20 Instagram beauty Influencers In India 2024
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Beauty influencers play a crucial role in helping individuals discover and enhance their unique beauty. These experts, equipped with specific skills, wield significant influence on platforms like Instagram, where they share makeup tips, skincare remedies, and product recommendations to a vast audience. They act as bridges between brands and consumers, facilitating lucrative collaborations and showcasing a blend of domestic and international beauty products.
India’s beauty and personal care market has flourished, ranking fourth globally with a revenue of $22.3 million, owing in part to the pervasive influence of social media. Indian makeup influencers, both established and emerging, utilize platforms like Instagram to showcase their work, reaching hundreds of thousands of followers. They not only promote existing brands but also collaborate with them to launch their cosmetic lines, thus contributing to the industry’s growth.
SOCIO INFLUENCER , recognized as the world’s top influencer marketing agency, plays a pivotal role in facilitating these collaborations and amplifying the reach of beauty influencers. The agency is dedicated to nurturing relationships with renowned beauty influencers while also scouting for emerging talents in India’s dynamic digital landscape.
With over 204 of the best beauty influencers dominating the niche, India boasts a vibrant community of makeup and skincare experts on Instagram. These influencers, also known as top beauty bloggers or the most beautiful Instagram influencers, showcase their creativity and expertise to inspire their followers and collaborate with brands to create impactful campaigns.
Beauty influencers on Instagram in India are instrumental in shaping beauty trends, promoting products, and fostering collaborations between brands and consumers. Their influence extends beyond social media, contributing significantly to the growth of India’s beauty and personal care market. Through platforms like Instagram, these influencers not only showcase their skills but also empower individuals to embrace and celebrate their unique beauty.
Who are Beauty Influencers?
Beauty influencers wield significant influence over their social media followers, impacting their decisions when it comes to beauty-related product and service purchases. This influence is rooted in their ability to engage and maintain the interest of their audience, sharing makeup tips, tutorials, product reviews, and endorsing various brands through blogs, vlogs, videos, and other social media content. Despite lacking formal training as makeup artists or beauty experts, these influencers build substantial followings through the sincerity and genuineness evident in their digital content.
An essential aspect of the beauty influencer’s role is their frequent use of social media platforms to interact with their audience, addressing queries and fostering engagement. This continuous connection helps build a community around their content, enhancing the impact of their recommendations and endorsements.
The allure of beauty products has long captured the attention of women, prompting beauty brands to focus their marketing efforts on these desirable items. With the rise of social media channels such as Instagram, YouTube, and TikTok, brands now recognize the business potential in collaborating with top beauty influencers. Instagram, in particular, stands out as a leading platform for social media influencer marketing. Premium beauty and cosmetic brands actively seek partnerships with top beauty influencers on Instagram to establish a strong presence and connect with target audiences.
In the Indian landscape, the demand for beauty influencers is on the rise, driven by both enthusiastic audiences and brands seeking strategic collaborations. The appeal lies in the relatability and reliability of these influencers, who often present themselves as ordinary citizens. This relatability creates a unique connection with their followers, making their promotion of niche products highly impactful. When these influencers endorse a specific product, their followers not only listen attentively but are also motivated to make purchases, emphasizing the influencers’ significant role in shaping consumer choices.
In conclusion, beauty influencers play a pivotal role in the beauty industry, utilizing their authenticity and engagement skills to influence consumer behavior. The collaboration between beauty influencers and brands, especially on Instagram, has become a powerful strategy for reaching untapped markets and establishing a meaningful connection with the target audience. The growing demand for beauty influencers in India reflects the effectiveness of their relatable approach and the influence they wield in the dynamic world of social media.
1. Swati Verma Nanda
Swati Verma, a renowned bridal makeup artist from Delhi, has earned global fame for her outstanding work. With 2.3 million followers on Instagram, she’s recognized for her glamorous makeup creations. Swati’s makeup career spans the globe, catering to clients from diverse backgrounds. As the founder of Swati Cosmetics, she shares fantastic makeup tutorials, product reviews, and beauty advice on Instagram.
2. Fizza Abdi
Fiza Abdi, a leading beauty influencer in India, shares her expertise in makeup, beauty products, skincare, hairstyles, and more. With 869K followers on Instagram and a strong presence on Snapchat, TikTok, and YouTube, she inspires her audience with bold looks and style. Fiza’s content includes nail arts, makeovers, skincare routines, and beauty tutorials, reaching an average of 241.5K Instagram users. Known for her fitness advocacy, she emphasizes a healthy lifestyle. Fiza’s engaging posts receive around 12.9K likes and 85 comments, with her makeup reel earning a massive 2.6M views. She’s also active on YouTube with 210K subscribers.
3. Debasree Banerjee
Debashree Banerjee, originally from Dibrugarh, Assam, India, is a well-known figure in the world of beauty, fashion, and lifestyle content creation. She’s the founder of the popular lifestyle blog called “All She Needs” and has built a strong following on social media. Debashree’s makeup journey, inspired by emotions and colors, deeply resonates with her audience. Her company creates beauty products that are inclusive, cruelty-free, and environmentally friendly, reflecting her values. As a supporter of UNICEF, she actively promotes feminine hygiene awareness in rural India. With a substantial following of 306K on Instagram, Debashree collaborates with major brands like Nykaa, Lakme India, and Myntra, sharing content on topics ranging from travel and makeup to fitness and skincare.
4. Mrunal panchal
Mrunal Panchal, a well-known beauty influencer, has become a sensation on Instagram, boasting a whopping 5.2 million followers. She first gained popularity on TikTok for her exceptional makeup talent. Moving to Instagram reels, she continued to impress audiences with her innovative makeup videos, gaining global recognition. Her Instagram feed features a variety of makeup tutorials, skincare advice, fashion content, and glimpses into her everyday life. With her increasing follower count, she has become an inspiration for many young people who appreciate her style and trust her beauty tips.
5. Parul Garg
Parul Garg, a talented makeup artist from Gurgaon, has gained a large following of 2.9 million on Instagram. Certified by “TEMPTU,” she’s renowned for her outstanding skills in enhancing people’s beauty with makeup. Parul is praised for her ability to create a wide range of looks, from subtle and elegant to bold and creative, all with finesse. Her personalized approach ensures that her clients always look stunning, earning her admiration from many.
6. Malvika Sitlani
Malvika Sitlani, once a model and now a popular beauty influencer from India, has a significant following of 673k on Instagram and over 800k subscribers on YouTube. She made headlines by becoming the first Indian beauty creator to represent the Brazilian brand Sol de Janeiro in their ‘Time to Celebrate You’ campaign for Bum-Bum creams. Malvika also launched her luxury beauty brand, Masic Beauty. As a single mother, she speaks out on social issues and promotes self-love and body positivity, serving as a positive role model for her followers.
7. Shreya Jain
Shreya Jain, a well-known beauty blogger from Delhi, has a strong following of 440k on Instagram and 750k on YouTube. She’s become widely recognized for her engaging makeup videos on Instagram reels and YouTube. As the CEO of S J Merch, a retail brand, Shreya concentrates on sharing makeup tutorials, beauty advice, and product reviews. Her content aims to help her audience discover and understand the latest trends and techniques in the beauty industry.
8. Himanshi Tekwani
Himanshi Tekwani, nicknamed the Glam Girl, is a popular YouTuber, model, and beauty influencer on Instagram. Together with her husband, Rishi Athwani, known for his funny prank videos and lifestyle vlogs, they’ve built a significant social media following. Since starting her YouTube journey in September 2016, Himanshi has gathered 5 million subscribers and 725k Instagram followers. Her captivating content, including trending reels and high-quality videos, has made her a rising star in India’s social media community. She motivates girls to pursue their interests and shares enjoyable beauty tutorials and tips.
9. Anmol Bhatia
Anmol Bhatia, a former Indian TikTok star turned model, is now a prominent figure among India’s top beauty influencers. With her charming personality, stunning looks, and infectious smile, she captivates her 1 million followers with makeup tutorials, tips, and recommendations. Anmol’s diverse styles inspire her audience, while her engaging reels attract a significant number of views. Makeup plays a crucial role in boosting confidence for many women, and Anmol’s Instagram provides valuable information and guidance to help you feel your best.
10. Saima
Saima Qadri, a vibrant personality, is on a mission to creatively teach everything about beautification. She guides you to effectively conceal complexion-related issues with makeup, addressing concerns from acne to dark circles. The key lies in applying makeup correctly for a clear and blemish-free complexion. Saima, born on July 21, 1995, in Ghaziabad, Uttar Pradesh, is a renowned makeup artist, fashion stylist, and beauty influencer. With 335k Instagram followers and an impressive engagement rate, her unique content often trends. Saima also manages the “Shy Styles” YouTube channel, boasting over a million subscribers.
11. Jyotii Sethi
Jyotii Sethi, a well-known beauty YouTuber and digital creator as of 2024, primarily focuses on makeup tutorials and content creation. Starting her YouTube journey on March 1, 2012, her channel has amassed over 126 million views. Jyotii Sethi’s channel offers a wide range of playlists, covering various aspects of her life. These include vlogs detailing her home life, travel experiences, adventures in her new house, cooking demonstrations, casual chats, shopping hauls, makeovers, showcasing her collections, makeup tutorials, work-related vlogs, challenges, and travel diaries, among other topics. Overall, her channel provides a diverse and engaging array of content for her audience to enjoy and learn from.
12. Chetali Chadha
Chetali, an ex-Myntra employee, left her job to pursue her passion for beauty and fashion on Instagram and YouTube. With almost 190k followers, her account offers informative hauls and makeup tutorials, emphasizing affordable products. She shares tips on sunscreen application over makeup for summer and stresses the importance of removing makeup for healthy skin, recommending effective removers. With a total viewership exceeding 75 million and an engagement rate over 5.50%, Chetali attracts attention from various marketers, including HouseofParita, Too Faced Cosmetics, Huda Beauty, and more. Her diverse content covers skincare, haircare, beauty, lifestyle, and makeup, making her a standout beauty YouTuber in India.
13. Mehak Kawatra
Mehak, a seasoned makeup artist, offers a range of cosmetics and masterclasses to help her audience. With six years in the bridal cosmetics industry, she prioritizes flawless makeup over a lavish lifestyle. After training at the London School of Make-Up, Mehak founded “GLAM-O-HOLIC,” featuring professional makeup brushes and 3D-Mink eyelashes. She co-founded Mehba Cosmetics, specializing in foreign beauty brands with a store in Ludhiana. Mehak empowers young girls to embrace natural beauty and regularly hosts masterclasses for aspiring makeup artists, sharing valuable tips and tricks.
14. Anmol Bhatia
Anmol Bhatia, a former Indian TikTok star turned model, is now a prominent figure among India’s top beauty influencers. With her charming personality, stunning looks, and infectious smile, she captivates her 1 million followers with makeup tutorials, tips, and recommendations. Anmol’s diverse styles inspire her audience, while her engaging reels attract a significant number of views. Makeup plays a crucial role in boosting confidence for many women, and Anmol’s Instagram provides valuable information and guidance to help you feel your best.
15. Nagma
Nagma is a renowned beauty influencer in India, focusing mainly on skincare. Her YouTube channel, “Nagma Mirajkar,” boasts 1.56 million subscribers and offers makeup tutorials, skincare routines, and beauty advice, known for its simplicity and accessibility. Collaborating with popular brands like Maybelline and L’Oreal, Nagma provides honest reviews to her followers. With over 8.5 million Instagram followers, her feed showcases stunning makeup looks, skincare tips, and glimpses of her personal life. Nagma’s authentic and relatable approach has earned her a large and dedicated following, solidifying her as a top beauty influencer in India.
16. Ashi Khanna
Ashi Khanna, a prominent beauty influencer in India, is recognized for her captivating makeup styles and fashion flair. With over 1 million subscribers on her YouTube channel, “Ashi Khanna,” she shares makeup tutorials, fashion hauls, and beauty advice, characterized by bold and creative looks incorporating glitter, vibrant colors, and intricate designs.
On Instagram, Ashi boasts over 1.7 million followers, showcasing stunning makeup creations, fashion inspirations, and snippets of her personal life. Her ability to push boundaries and craft unique makeup looks has garnered her a devoted following, establishing her as a leading beauty influencer in India.
17. Sana Sultan Khan
Sana Sultan Khan, a renowned beauty influencer in India, is celebrated for her inventive makeup styles and inclusive approach to catering to diverse skin tones. Her content is praised for its simplicity and practicality, allowing viewers to easily recreate her makeup looks and skincare routines.
With over 4.5 million followers on Instagram, Sana shares her extensive makeup knowledge, offering tips and tricks suitable for all skin tones. Known for her creative flair, she often incorporates vibrant colors and bold patterns into her makeup creations. Sana’s friendly and relatable demeanor has earned her a devoted following, solidifying her status as a leading beauty influencer in India.
18. Bhumika Bahl
Bhumika Bahl, a renowned beauty influencer in India, excels in makeup and skincare. With over 1 million followers on her Instagram account @bhumikabahlofficial, she shares makeup tutorials, product reviews, and beauty tips renowned for their creativity and meticulous detail.
Bhumika’s passion for makeup started early, and she’s now a trusted figure in the beauty community, known for her innovative makeup looks featuring bold colors and unique designs. Her friendly and approachable demeanor has earned her a dedicated following, solidifying her influence in the beauty industry.
19. Larissa D'sa
Larissa D’sa, a renowned beauty influencer in India, began her journey as a fashion blogger before transitioning to beauty content. Her YouTube channel features a wide array of content, including makeup tutorials, product reviews, and skincare routines, earning her a dedicated following. With over 722k followers on Instagram, Larissa is also known for her travel content. Her success stems from her honest approach to beauty, transparency in product reviews, and visually appealing content, backed by top-notch editing skills, making her videos enjoyable for viewers.
20. Leena Bhushan
Leena Bhushan is a renowned makeup artist known for her expertise in enhancing her clients’ looks on special occasions like weddings, Valentine’s Day, and high-profile events. With a strong sense of lifestyle and fashion, she offers valuable styling tips and can curate the perfect outfit for her clients. Partnering with top beauty brands like Forever 52, Leena has launched her customized makeup range, showcasing her influence in the industry.
On Instagram, Leena boasts a substantial following of 887K with an impressive engagement rate of 1.4%. She regularly updates her feed with two posts per day, garnering an average of 10.9K likes and 140 comments per post, maintaining a healthy engagement ratio of 13:1. Her content primarily focuses on skincare, hair-styling, and makeup, featuring transformations of new brides after her expert touch.
Leena maintains a balanced approach between photos and videos on her Instagram handle, with an average of 60.8K video views per post, reaching an estimated 265.2K users. Her platform showcases her talent and expertise while offering valuable insights and inspiration to her dedicated followers.