Lifestyle YouTubers of India 2024

1. Kritika Khurana

Kritika Khurana, a popular lifestyle influencer hailing from India, has captured the hearts of 1.8 million followers on Instagram. Her journey began back in 2014 when she stepped into the world of makeup artistry. Over the years, she has teamed up with renowned brands like L’Oréal, Maybelline, and NARS Cosmetics, showcasing her talent and skills to a wide audience.

Starting with her blog, ‘That Boho Girl,’ Kritika quickly rose to prominence. Her knack for styling, particularly in Indian and fusion fashion, set her apart in the crowded influencer landscape. She’s not just about looks, though; her engaging personality shines through her content, making her relatable to her followers.

In the realm of lifestyle, fashion, and beauty, Kritika stands out for her distinctive style and remarkable makeup artistry. Her dedication and creativity earned her the esteemed title of ‘Cosmopolitan Lifestyle Influencer of the Year 2020,’ solidifying her position as a trendsetter in the industry.

What sets Kritika apart is her ability to connect with her audience, especially with the younger demographic. Her content resonates strongly with students and college-goers, who admire her not only for her fashion sense but also for her down-to-earth demeanor.

With her ever-growing popularity and influence, Kritika Khurana continues to inspire and empower her followers, proving that with passion and perseverance, one can achieve their dreams and make a mark in the world of social media.

2. Ranjit Sundara Murthy

Ranjit Sundara Murthy is a famous lifestyle influencer on Instagram, where he has a big group of fans, around 1.2 million! He’s popular for sharing cool stuff about fashion and cars. Ranjit really loves fancy car brands like Mercedes Benz and Rolls Royce, and you can see his passion for them in his posts.

What makes Ranjit stand out is his fearlessness in sharing his life on social media. He posts all sorts of things, like cool pictures of himself, motivational quotes, and pictures of him wearing really stylish clothes.

But what really makes people go “wow” are his videos. He’s got this one video where he’s driving his Ferrari 458 Spyder in Bengaluru. It’s like something out of a movie, with amazing drone shots and a really cool ending that feels like it’s talking directly to the audience. It’s like watching a Hollywood movie!

Ranjit’s videos are filled with slow-motion shots of fancy cars, and he’s got this ruggedly handsome look that makes watching him even more enjoyable, especially for people who love cars.

Overall, Ranjit Sundara Murthy is someone who knows how to capture attention on social media, whether it’s with his stylish outfits, his love for luxury cars, or his captivating videos that feel like mini movies.

3. dhika Seth

Radhika Seth, a lifestyle influencer, is a go-to choice for fashion and lifestyle collaborations, thanks to her deep passion for these domains. Renowned brands like Colgate, One Plus, Myntra, Sugarbear Hair, and Foreo have all partnered with her on Instagram. Her feed is a visual treat, radiating undeniable chicness and charm, consistently captivating her 1 million followers with her impeccable style and stunning looks.

But Radhika’s journey to success wasn’t always smooth. Despite her dream of becoming an actress, the lack of industry connections led many to doubt her abilities. Undeterred, she leveraged Instagram to create an impressive portfolio, showcasing her talent and carving her path to success.

Beyond her glamorous online presence, Radhika emphasizes the importance of maintaining a healthy lifestyle. Regular workout sessions are a cornerstone of her routine, reflecting her commitment to physical well-being.

Radhika’s story is one of perseverance and passion. Despite facing skepticism and challenges, she has emerged as a leading figure in the world of lifestyle influencing. Through her content, she not only inspires her followers with her style and grace but also encourages them to pursue their dreams with determination and dedication.

4. Aashna Shroff

Aashna Shroff is a famous person on Instagram who is really good at sharing cool stuff and working with companies to tell people about their products. She’s from India and lots of people like to follow her because she shares a lot about fashion and lifestyle. Imagine having a million people following you – that’s how big she is on Instagram!

Aashna didn’t just become popular overnight. She started sharing her fashion tips and ideas on a blog way back in 2009. Since then, she’s grown a lot and now she gets to work with big companies like Nike, Canon, and L’Oréal. They pay her to show off their stuff to her followers.

But Aashna isn’t just about fashion. She’s shown she can do lots of things! She’s been in commercials and even music videos. One time, she acted in a short movie called “The End.” In that movie, she played a woman who was really sad because she lost her husband. People loved her acting, and the movie won a bunch of awards!

Aashna Shroff is really talented and she’s doing some amazing things in the world of influencers in India. She’s not just showing off clothes; she’s showing that she can do lots of different things and be successful at them too. Keep an eye on her – she’s going to keep doing great stuff!

5. Sejal Kumar 

Sejal Kumar became famous by sharing helpful fashion advice that doesn’t break the bank. She made stylish looks achievable for everyone. Beyond just fashion, Sejal took a big step by creating her own clothing line with Stalk Buy Love, reaching another level of success.

With a big online following, Sejal has become a digital influencer. She uses her platform not only to talk about fashion but also to talk openly about important topics like fairness between genders, women’s health, and mental wellness.

Her efforts haven’t gone unnoticed. She’s won many awards for her impactful work. Some of these include Best Vlog and Best Lifestyle Blogger at the Cosmopolitan India Blogger Awards, Best Youth Influencer at the Women of Steel Summit and Awards, Fashion Account of the Year by Instagram, and Instagrammer of the Year for Fashion.

Sejal Kumar’s journey is inspiring because she’s not just about fashion; she’s about making a positive impact and using her influence to bring attention to important issues. With her relatable approach and genuine concern for others, she continues to inspire many through her content and actions.

6. Siddharth Batra

Siddharth Batra is a popular lifestyle influencer known for his bold fashion choices and innovative style. He became well-known for his #GuyBeauty series on Instagram, where he encourages men to explore makeup, skincare, and body hair care without fear of judgment. By challenging stereotypes, Siddharth promotes the idea that beauty is for everyone, regardless of gender.

Through his content, Siddharth emphasizes inclusivity and self-expression. He encourages his followers to embrace their unique identities and express themselves authentically. His message resonates with many who feel limited by societal norms and expectations.

Siddharth’s influence extends beyond just fashion and beauty. He serves as a role model for individuals seeking to break free from traditional gender roles and norms. His fearlessness in expressing himself has inspired countless others to do the same.

In a world where conformity often reigns supreme, Siddharth stands out as a pioneer of change. He advocates for a more inclusive society where everyone is free to be themselves without fear of judgment or discrimination. Through his platform, he spreads positivity and empowerment, encouraging others to embrace their true selves.

Siddharth Batra’s impact goes beyond the realm of social media. He is a trailblazer who is reshaping perceptions of beauty and masculinity, one post at a time. As he continues to push boundaries and challenge stereotypes, his influence will undoubtedly continue to grow, inspiring others to live authentically and unapologetically.

7. Rizwan Bachav

Rizwan Bachav is like the ultimate cool guy on Instagram. He’s not just any influencer; he’s like the king of influencers. You know, those people who post pictures and videos of their amazing lives and make you wish you were them? That’s Rizwan.

First off, Rizwan is a successful banker. Yep, he’s the kind of guy who knows how to handle money. But that’s not all. He’s also a marathoner, which means he runs really, really far. And get this, he’s won awards for it! Like, he’s so good at running that people give him trophies and stuff.

But it’s not just his job and running that make Rizwan so famous. He’s also won some big awards for being an influencer. Like, there’s this award called Parcos Influencer of the Year, and Rizwan got it! And there’s another one called Exhibit’s Luxury Influencer of the Year, and he got that too! So, you can see, he’s kind of a big deal.

Now, if you look at Rizwan’s Instagram, you’ll see why people love him. He posts pictures of himself wearing super stylish clothes, rocking fancy accessories, and even driving a Lamborghini! Plus, he shares all his adventures from running marathons.

And here’s the really cool part: Rizwan gets to work with all these top brands like Campari, Dior, and Rolex. They pay him to show off their stuff to his followers. So basically, he’s living the dream!

If you’re into fancy watches, cars, fragrances, or sneakers, you should definitely check out Rizwan’s blog. He writes reviews that tell you everything you need to know about the coolest stuff out there.

And if you want even more, you can watch his videos. They’re like a behind-the-scenes look at his awesome life. Trust me, once you start following Rizwan, you won’t want to stop!

8. Mridul Sharma

Mridul Sharma is a well-known lifestyle influencer hailing from India, capturing the hearts of many with her captivating fashion sense and style advice. With a knack for staying ahead of the curve, Mridul has become a household name, especially among fashion enthusiasts.

Partnering with esteemed luxury and high-end fashion brands, Mridul’s online presence shines with an array of engaging content. From showcasing the hottest fashion trends to doling out invaluable lifestyle tips, her videos are a treasure trove of inspiration for her followers.

What sets Mridul apart is her ability to make the seemingly complex world of fashion and beauty accessible to everyone. Her do-it-yourself (DIY) videos are a particular hit, as they guide viewers through creating stunning pieces using everyday materials found around the house.

Mridul’s charm lies not just in her impeccable sense of style, but also in her relatable approach to life. She effortlessly blends glamour with practicality, making her content resonate with a diverse audience. Whether it’s a tutorial on achieving the perfect makeup look or a glimpse into her everyday life, Mridul’s authenticity shines through, earning her the trust and admiration of her followers.

In a world inundated with influencers, Mridul Sharma stands out as a beacon of authenticity and creativity. With her infectious energy and genuine passion for all things fashion and lifestyle, she continues to inspire and uplift her audience, one post at a time.

9. Malini Agarwal 

Malini Agarwal, the brain behind MissMalini Entertainment, is a big deal in India’s digital world. She’s not just a blogger; she’s a lifestyle guru, TV host, writer, and social media whiz. If you’re into fashion, beauty, or just curious about celebrity lives, you’ve probably stumbled upon her work.

What sets Malini apart is her cool style and her knack for teaming up with top fashion and beauty brands. She’s not just about looking good, though; she’s got the scoop on all things Bollywood. From exclusive interviews with your favorite stars to the latest gossip, she’s the go-to source.

But Malini isn’t just about glam and gossip; she’s a role model for many. Her journey from a regular person to a digital superstar inspires folks everywhere. Whether it’s through her blogs, TV appearances, or books, she shows that with passion and hard work, you can turn your dreams into reality.

In a world dominated by likes and shares, Malini keeps it real. She’s not just about flashy posts; she connects with her audience on a personal level. Her authenticity shines through, making her more than just a celebrity; she’s a friend you can trust.

So, if you’re ever in need of a dose of glitz, glamour, or just some good old-fashioned inspiration, Malini Agarwal is your girl. With her, every scroll through your feed is a reminder that dreams are within reach, no matter where you start.

10. Larissa D’Sa

Larissa D’Sa, a well-known lifestyle influencer from Mumbai, has gained popularity for her love for food and travel. Through her social media platforms, particularly Instagram, Larissa showcases a fascinating mix of delectable dishes and mesmerizing travel destinations.

Her feed is like a treasure trove of mouth watering food images that instantly make your tummy rumble. From scrumptious street food to gourmet delights, Larissa captures it all with her camera, sharing her culinary experiences with her followers.

But it’s not just about food; Larissa also takes her audience on exciting journeys to different parts of the world. Her travel photos are like windows to exotic locales, inviting her followers to explore the beauty of diverse cultures and landscapes.

Beyond just sharing pretty pictures, Larissa dives deep into various topics like lifestyle, culture, and spirituality. Her insights resonate with her audience, offering them a glimpse into her thoughts and experiences.

One of the striking aspects of Larissa’s Instagram is her impeccable fashion sense. Her vibrant and colorful photos showcase not only her adventures but also her fabulous style. From chic urban looks to bohemian vibes, Larissa’s fashion choices add an extra flair to her feed.

In essence, Larissa D’Sa is more than just a lifestyle influencer; she’s a storyteller who weaves tales of food, travel, and life experiences through her captivating posts. With her infectious enthusiasm and relatable content, she has carved a niche for herself in the world of social media influencing.

11. Ankush Bahuguna

Ankush Bahuguna is a famous lifestyle influencer known for his funny jokes and posts that connect with young people in India. He shares videos and pictures that make people laugh and think about everyday life. Whether it’s poking fun at the latest trends or giving advice on how to live better, Ankush’s content is always entertaining.

One of the things that sets Ankush apart is his ability to work with big brands like OnePlus and Samsung. He creates hilarious content that features their products in a way that feels natural and fun. His fans love seeing him incorporate these products into his videos and posts.

Ankush doesn’t just stick to one type of content, though. He’s always trying new things and talking about what’s happening in the world. Whether it’s sharing his thoughts on a viral video or commenting on a celebrity’s latest antics, Ankush keeps his audience engaged and entertained.

What makes Ankush really special is his unique sense of humor. He has a way of finding the funny side of even the most mundane situations, and his fans love him for it. Whether he’s making jokes about everyday life or riffing on the latest internet trends, Ankush always has his audience laughing along with him.

In short, Ankush Bahuguna is more than just a lifestyle influencer. He’s a comedian, a commentator, and a friend to his fans. With his clever humor and relatable content, he’s captured the hearts of millennials across India and beyond.

12. Sambhavna Seth

Sambhavna Seth is a famous face in India, known for her work in Bhojpuri movies and her vibrant presence on social media. She’s not just an actress and dancer but also a lifestyle influencer, meaning she shares tips and experiences about living a fulfilling life. You might recognize her from her time on Big Boss 2, where she gained even more popularity.

On her YouTube channel, which boasts a whopping 3.59 million subscribers, Sambhavna gives viewers a peek into her daily life, especially during the lockdown when everyone was staying indoors more. Alongside her husband, she shares moments, tips, and fun activities that they do together. It’s like having a friend online who shares bits of their life with you.

Her journey to fame started with her acting career in Bhojpuri cinema, where she showcased her talent in various movies. But it was her presence on reality TV that truly brought her into the spotlight. Since then, she’s been using her platform to connect with her fans in a more personal way.

As a lifestyle vlogger, Sambhavna doesn’t just entertain her audience; she also inspires them to live their best lives. Whether it’s through sharing her favorite recipes, workout routines, or simply chatting about everyday experiences, she creates content that resonates with people from all walks of life.

Overall, Sambhavna Seth is not just a celebrity; she’s a friend, a guide, and an inspiration to many who follow her journey online.

13. Flying Beast

Gaurav Taneja, also known as Flying Beast, is a popular figure in India, loved for his energetic personality and dedication to fitness. Beyond being a fitness enthusiast, he’s also a pilot and a YouTuber. His journey into the world of vlogging began in 2017, and since then, he’s gained a massive following on YouTube, with over 9 million subscribers eagerly tuning in to watch his content.

What makes Gaurav stand out is his genuine approach. He doesn’t just talk about fitness; he shares snippets of his daily life, giving viewers a peek into his personal experiences and family moments. His wife, daughter, and other relatives often feature in his vlogs, adding a touch of warmth and relatability to his content.

Apart from his main channel, Gaurav manages two additional channels: FitMuscleTV and Rashbhari Ke Papa. Through FitMuscleTV, he shares fitness tips, workouts, and nutrition advice, catering to his audience’s health goals. Rashbhari Ke Papa is another platform where he shares his family adventures, capturing the joys and challenges of parenthood.

Gaurav’s appeal lies not just in his fitness journey or his flying adventures but in his ability to connect with his audience on a personal level. He’s more than just a YouTuber; he’s a friend sharing his life with millions, inspiring them to pursue their passions, prioritize health, and cherish their loved ones. With his infectious enthusiasm and down-to-earth nature, Gaurav Taneja has become a household name in the Indian YouTube community.

14. Komal Pandey

Komal Pandey is like a ray of sunshine in the world of fashion and lifestyle vlogging. With over 1.37 million subscribers eagerly following her every move, she’s become a big name in the online community.

What sets Komal apart is her quirky personality and one-of-a-kind sense of style. She’s not afraid to experiment with fashion and beauty, and her videos reflect her boldness. From showing off the latest trends to giving tips on budget shopping, Komal covers it all.

But it’s not just about looking good for Komal; she’s also big on personal growth and self-care. Her videos aren’t just about clothes and makeup; they’re about feeling confident and comfortable in your own skin. Whether she’s sharing style challenges or talking about self-love, Komal’s message is always positive and empowering.

One of the things that her fans love most about Komal is her relatability. Despite her huge following, she’s down-to-earth and approachable, making her audience feel like they’re chatting with a friend. It’s this connection that keeps people coming back for more.

In a world where social media can sometimes feel overwhelming, Komal Pandey is like a breath of fresh air. Her infectious energy and genuine love for what she does shine through in every video, inspiring her viewers to embrace their individuality and live life to the fullest. Whether you’re looking for fashion inspiration, beauty tips, or just a dose of positivity, Komal Pandey has got you covered.

15. Shruti Arjun Anand

Shruti Arjun Anand, originally from Jhansi, Uttar Pradesh, is a popular lifestyle influencer and YouTuber in India. She began her journey while living in the United States, where she started uploading videos about makeup and hairstyling. The positive response she received encouraged her to pursue content creation full-time.

Upon returning to India, Shruti dedicated herself to creating engaging videos. Today, she boasts one of the most popular fashion channels on YouTube, with over 10.02 million subscribers. Alongside her YouTube success, Shruti has also founded companies like Spice Up Media and Shruti Makeup Private Limited.

As a hardworking mother of two, Shruti serves as an inspiration to many, motivating them to chase their dreams. Her channel attracts fashion enthusiasts of all ages who enjoy her informative and entertaining content.

On Shruti’s channel, viewers can find a wide range of topics, from celebrity-inspired makeup and eyeliner tutorials to skincare routines, fashion lookbooks, clothing hauls, shopping tips, DIY projects, bridal makeup, Indian-style makeup, hairstyling tutorials, and even mehndi art, all delivered with a touch of humor.

With a staggering 691 videos and over 3 billion views, Shruti has established herself as a prominent figure in the world of online content creation. Whether you’re looking for beauty tips, fashion inspiration, or just some lighthearted entertainment, Shruti Arjun Anand’s channel is the place to be.

16. Mridul Sharma

Mridul Sharma is a popular lifestyle influencer and YouTuber from Mumbai, India. With a passion for fashion, makeup, and all things lifestyle, Mridul has gained a massive following by sharing her expertise and creativity with her audience.

Born and raised in Mumbai, Maharashtra, Mridul embarked on her journey as a fashion and lifestyle blogger and makeup expert. What sets her apart is her ability to create unique looks using products from various brands. She curates her favorite beauty and skincare products, including face wash, sunscreen, foundation, lipstick, and more, which can be found on Amazon.

In addition to her online presence, Mridul is also an entrepreneur, founding three brands: Simba, Skionn Apparels, and The Happy Place Villas. Her entrepreneurial spirit shines through her work, inspiring others to pursue their passions and dreams.

Since launching her YouTube channel in 2015, Mridul has been dedicated to providing valuable content to her viewers. Her channel covers a wide range of topics, including fashion hauls, makeup tutorials, skincare routines, perfume recommendations, DIY home decor, travel vlogs, and more. With 1.2k videos and over 300 million views, Mridul’s channel has become a go-to destination for anyone seeking inspiration and advice on living a stylish and fulfilling life.

With her infectious energy and relatable personality, Mridul Sharma continues to captivate audiences worldwide, proving that with dedication and creativity, anything is possible.

17. Sourav Joshi 

Sourav Joshi is a well-known lifestyle influencer and India’s top vlogger, boasting an impressive 26.2 million subscribers on his YouTube channel, Sourav Joshi Vlogs. At just 23 years old, Sourav hails from Haryana and has made a significant mark in the online world, particularly among India’s youth.

What sets Sourav apart is his journey from being a sketch artist to becoming a successful vlogger. Despite his immense popularity, he remains remarkably humble and grounded, embodying the true spirit of an artist. Before venturing into YouTube, Sourav had already garnered recognition for his exceptional drawing skills, which he now showcases alongside his daily vlogs.

One of the most remarkable aspects of Sourav’s success is his age. Despite being one of India’s youngest top vloggers, he has managed to capture the hearts of millions with his authenticity and dedication. Sourav’s values shine through in his work, particularly his unwavering commitment to his family and his craft.

What truly sets Sourav apart is his sense of responsibility and hard work, traits that have contributed significantly to his rise in the competitive world of vlogging. Despite his immense success, Sourav remains a relatable figure, inspiring countless others to pursue their passions with dedication and sincerity.

In essence, Sourav Joshi represents more than just a vlogger; he embodies the aspirations and dreams of a generation, proving that with talent, hard work, and humility, anything is possible.

18. Nikhil Sharma

Nikhil Sharma, or Mumbiker Nikhil, is a popular lifestyle influencer hailing from Powai, Mumbai. His passion lies in sharing his adventures and experiences through his YouTube channel. Nikhil’s journey into the world of vlogging began in 2016 when he embarked on a remarkable motorcycle trip from Kashmir to Kanyakumari, capturing every moment along the way.

Before his rise to fame as a content creator, Nikhil worked as a cabin crew member for Qatar Airways. However, it was his love for travel, fitness, and motorcycles that propelled him into the spotlight. Riding his BMW GSA 1250, Nikhil explores the diverse landscapes of India, often accompanied by his wife, Shanice Shrestha, whom he married in a beautiful ceremony in Goa in 2021.

Nikhil’s content resonates with a wide audience, particularly among individuals aged 14 to 30, who appreciate his candid advice and humorous anecdotes. Despite his popularity, Nikhil faces the challenge of dealing with negative comments from some viewers. However, he addresses these criticisms openly in his vlogs, fostering a sense of transparency and connection with his audience.

Throughout his career, Nikhil has received numerous accolades for his impactful presence in the social media sphere. In 2019, he was honored with the MTV India and IWMBuzz Awards for “Vlogger Of The Year 2019,” and in 2021, he clinched two Fiama Cosmopolitan Blogger Awards for Best Blogger of the Year.

Beyond his achievements and recognition, Nikhil remains grounded, consistently sharing snippets of his life, including humorous interactions with his mother. His genuine enthusiasm for sharing his journey resonates with his audience, who eagerly anticipate his next adventure. Nikhil Sharma’s captivating lifestyle vlogs on YouTube inspire and entertain viewers, reflecting the beauty of life’s experiences.

19. Mohammed Salim Khan

Meet Mohammed Salim Khan, a vibrant lifestyle influencer hailing from the bustling city of Mumbai. With a passion for motors, lifestyle, and travel, he takes his viewers on exhilarating journeys through his vlogs, capturing the essence of his adventures on his trusty bike, Tiger.

Since his first video upload on June 25th, 2016, Mohammed has carved a niche for himself in the world of social media. Over the span of six years, he has cultivated a dedicated following that transcends geographical boundaries, with subscribers eagerly awaiting his next escapade from all corners of the globe.

In recognition of his impactful presence and cultural contribution, Mohammed was recently honored as the Cultural Ambassador of the Government of India, a testament to his influence and reach. His accolades extend beyond this prestigious title, as he has garnered numerous awards for his contributions to the realm of social media influence, a testament to his unwavering dedication and hard work.

But Mohammed’s journey is far from over. With ambitious plans on the horizon, he is gearing up for a monumental six-month dream tour with his team, promising his audience an adventure of unprecedented proportions. Additionally, Mohammed has secured lucrative brand collaborations, including the likes of My Protein, further solidifying his status as a prominent figure in the influencer sphere.

With each new video, Mohammed Salim Khan continues to inspire and captivate audiences worldwide, showcasing the beauty of life’s adventures and proving that with passion, persistence, and a touch of wanderlust, anything is possible.s

20. Saba Ibrahim

Saba Ibrahim, a lifestyle influencer hailing from India, has made her mark in the digital world through blogging, YouTube, and social media. Born on December 23, 1993, in Bhopal, Madhya Pradesh, she shares a close bond with her brother, Sohaib Ibrahim, a well-known Indian actor. Saba’s journey in the online realm began after completing her education from Bhopal University.

With a subscriber count of 3.51 million on YouTube, Saba captivates her audience with a variety of content, ranging from engaging vlogs to fashion and beauty tips. Her quirky sense of humor and relatable day-to-day anecdotes have earned her a devoted fan base.

Beyond her online presence, Saba is a multifaceted individual. Before venturing into the digital sphere full-time, she held the position of Head of the Creative Department at Alchemy Films Private Limited, showcasing her creative prowess and business acumen.

On November 6, 2022, Saba tied the knot with Khalid Niaz, marking a significant milestone in her personal life. Notably, her sister-in-law is the esteemed Indian actress Dipika Kakar.

Saba’s journey exemplifies the power of authenticity and passion in the world of influencer marketing. With her vibrant personality and diverse interests, she continues to inspire and connect with audiences across the globe.