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Youtube is the second most used platform with high visibility, even on Google search results. Brands can leverage this to reach their target audience by breaking into Youtube influencer marketing and collaborating with the right creators.
Over the past few years, brands have leveraged Youtube Influencer Marketing to build strong relationships with their audiences. Youtubers attract a lot of viewers to the video-sharing platform. These are prominent Youtube personalities with massive, well-engaged fan bases.
Whenever you do a Google search related to a topic, there are a few videos that pop up. Did you ever wonder how? Well, Google owns Youtube. This means that being consistent with high-quality and engaging video content postings on Youtube can also rank your brand on Google search results. If your video performs well on Youtube, there are chances it will reach a much wider audience.
Youtube videos have an extremely long shelf life, which means they do not disappear even after years. All the videos that you create will be available on your brand’s Youtube channel. This is excellent as Youtube videos keep accumulating a lot of engagement and views over time. Therefore, there is a possibility that a brand's video might blow up years after they create it.
As a platform that reaches approximately 2.2 billion users worldwide and now that digital video is at the forefront of the marketing industry, Youtube has become an extremely popular and go-to video-sharing platform for both long and short-form content. Nowadays, almost all industries are leveraging its power for promoting their products / services online.
Youtube provides an opportunity to experiment with two different content formats, long and short. Brands can opt for either one, depending on their goals.
To name a few types of classic content types that people consume on Youtube are “How to videos”, “Haul videos”, “Fail videos”, “Product Unboxing”, “Reaction videos”, "Food Recipes","DIY", etc.
We focus on the company's objective and understand the product/service in question along with the brand’s message. It caters to creating original, high-quality content and better communicating its benefits to the target audience.
We select influencers considering their niche, reach, and engagement rate. At this point, we also analyze the brand's target audience and ensure that relevant influencers are selected.
Our team of professionals, in collaboration with the company and the influencer, generates compelling content that embodies the brand's value. Our experts use their exceptional experience and forward-thinking marketing methods to help your brand maximize the effectiveness of your campaign.
Depending on the goal of your campaign, whether it is brand awareness, sales conversions, or something else, we provide different metrics to help measure the success of your efforts. A detailed report along with the ROI generated from the campaign is presented.
If you are wondering why you should choose Socio Influencer, worry no more because we will tell you exactly why!
YouTube began as a video-sharing social platform, but it has evolved into so much more. It is the world’s second most visited social platform, with more than two billion people using it every month. The platform is providing excellent opportunities for brands to reach a wider audience via influencers.
A powerful Youtube marketing strategy combined with the right set of influencers can fuel a brand’s influencer marketing efforts to a great extent. It is not about strategizing alone but also executing it effectively.
With 247 million monthly viewers, there is no shortage of viewers and traffic that your brand can fetch if you start Youtube Influencer Marketing. Also, thanks to the option to mention links in the video description box, Youtube can be used not only to educate the target audience but also to drive relevant traffic to specific landing sites.
Expanding your brand's online presence using the YouTube Influencer Marketing platform will significantly benefit your brand's online presence and, in turn, help you reach more potential customers.
There are a variety of Youtube influencers that brands can choose from depending on various factors like their goals, budget, target audience, etc. The brand’s message communicated through these influencers can have a greater impact on the audiences, if done correctly.
YouTube has more daily users than any other social media network, which is over 2 billion. In the future years, this number will only rise. Hence, brands can reach the most extensive online audience.
Brands can publish more detailed and in-depth product demonstrations or customer testimonials through extended video clips. They can also create shorter clips of the longer format of content through Youtube shorts.
YouTube as a social platform attracts viewers of all ages, from children and millennials to the elderly. Therefore, there is an opportunity to create various different types of content that would appeal to different demographics.
We design tailor-made campaigns to reach your target customers, keeping your brand’s goals in mind.